Business to Business (B2B) refers to commercial transactions, relationships, and logistics operations that occur between business entities rather than between a business and individual consumers. In the logistics and supply chain context, B2B encompasses the procurement, transportation, warehousing, and distribution activities that facilitate the movement of goods, materials, and services between manufacturers, wholesalers, distributors, retailers, and other commercial organizations. This model forms the backbone of modern supply chains, as most products pass through multiple B2B transactions before reaching end consumers.
Key Characteristics
- Transaction Scale and Complexity
- Specialized Logistics Requirements
- Supply Chain Integration
- Procurement and Payment Processes
- Relationship-Driven Operations
