Fulfillment refers to the complete process of receiving, storing, picking, packing, and delivering products to customers. In logistics, fulfillment centers or services are critical in e-commerce, retail, and B2B operations, ensuring accurate and timely order processing. Effective fulfillment integrates inventory management, warehouse operations, shipping, and last-mile delivery, often leveraging technology such as warehouse management systems (WMS) and automation. Optimized fulfillment improves customer satisfaction, reduces errors, and enhances supply chain efficiency by ensuring the right product reaches the right customer at the right time.

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